Podcast
Season
4
Episode
6

She Couldn't Find an Office Job Anywhere — So She Built a Global Publishing Business Instead with Krystal Hille

44 min 03 sec
Guest:
Krystal Hille

Krystal Hille shares how losing an events business and facing a major life reset led her to build a global publishing company around purpose-led authors.

Listen on other platforms:

What do you do when you can't go back to what you knew — and the traditional path won't take you either?

In this episode I'm joined by Krystal Hille — theatre director turned life coach turned publisher — who during COVID lost her events business overnight and went through a divorce as a single mother of two.

No corporate experience, no business qualifications - and no plan.

What she had instead was a gut feeling and a publishing training that crossed her path at exactly the right moment.

Today Krystal is the founder of Hille House Publishing, helping over 300 purpose-led entrepreneurs from 26 countries become published authors — and a free soul that is not afraid to experience three or four lifetimes in one.

This isn't a story about finding your one true calling. It's about what happens when reinvention isn't a choice — it's your design.

In This Conversation We Talk About

  • Why some people are built to reinvent themselves every 5-10 years — and why that's a strength, not a flaw
  • The double blow of divorce and business collapse during COVID — and how she rebuilt from nothing
  • The four author archetypes based on the elements — and what your writing style reveals about how you think
  • Why most authors don't make money from their books — and what a book actually does for your business
  • How to know if you're genuinely not ready to write your story — or just afraid
  • The one question to ask yourself every three months about what's quietly knocking on your door

Whether you're in the middle of a reinvention, sitting on a story you know needs to be told, or simply wondering if it's okay to start over again — this episode will give you the permission to experiment freely.

Connect with Krystal

Website: https://hillehouse.org

Transformational Writing Cauldron: https://inspiredrelations.org/transformational-writing-cauldron

Special gift for listeners — The Thought Leadership Quiz: https://hillehouse.org/thought-leader-quiz

Work with Hristina

My monthly Substack Circle is now live.

To find out more and sign up, join the Business as Poetry Substack Circle.

Substack: https://businessaspoetry.substack.com/

Instagram: https://www.instagram.com/business_as_poetry/

LinkedIn: https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/

Explore More Episodes
See All
31:02
Season
4
Episode
8

My Final Episode: On Authenticity, Outgrowing Things, and What Is Next for Business as Poetry

June 23, 2026

In the final episode, Hristina reflects on authenticity, outgrowing creative projects, ending the podcast, and what comes next for Business as Poetry.

47:38
Season
4
Episode
3

The Power of Reverse Mentoring: Reinventing Leadership with Patrice Gordon

December 10, 2025
Guest:
Patrice Gordon

Patrice Gordon discusses reverse mentoring, reinvention, entrepreneurship, belonging, and building more human forms of leadership.

28:35
Season
4
Episode
2

My Story: How I Built a Multi-Layered Creative Business from the Inside Out

November 27, 2025

Hristina shares the personal story of rebuilding her identity and work through five stages of energetic expansion.